Making of ARAMAC
ARAMAC is taking the traditional culture of certain styles of clothing and flipping it backwards, redefining what different styles of clothing as you know it mean; from streetwear, casual, to professional clothing. The goal is to aim to show the versatility and perplexity of clothes and to remove the idea that certain categories of clothes can only be worn by certain people or certain occasions/settings.
Take what you know now and flip it backwards. We’re showcasing how “professional” clothing can be turned in “streetwear” and introducing a version of traditional “streetwear” that can be worn professionally. Taking textures and styles that are normally popular with one gender and showcasing how clothing can be for everyone; gender neutral, fluid. ARAMAC is the brand of versatility and reverse ideologies.
ARAMAC is a slow fashion brand, everything we do is to make sure we’re doing our part in making fashion sustainable. From producing limited pieces & taking on pre-order culture to prevent a waste of materials, to making sure all of our resources and materials are ethical.
It has been a long journey, from our ideas that were birthed in rooms in the Bronx, to finally taking a leap and making our first design. Our Asymmetrical jacket went viral on Twitter long before we anticipated releasing it, but it gave us the push we needed to not allow fear to stop us from pursuing our passion. That’s our message to anyone reading this. JUST GO FOR IT.